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CREATING POSITIVE
AND IMPACTFUL

5% at a time

If you're here for a story, here's a yarn for ya

Once upon a time in a far away land lived two serial entrepreneurs. One fateful day their paths crossed...

And just like all fairy tales something unexpected happened!

Why unexpected and not wonderful we hear you say?

Well if there’s anything we’ve learnt over the past 12 months it’s that the most life changing moments are unexpected.

The easiest way to tell this tale is with a good ole’ fashioned timeline.

So sit back, relax and take a trip down memory lane with us as we try and elegantly detail the whirlwind the past two-ish years have been.

2018
July 2018
July 2018

Todd launches Noxen online with a small run of 420 towels.

October 2018
October 2018

Tans launches Me & the Brave online to a database of 54 people.

The rest of 2018 Sub Label
The rest of 2018

All the usual small biz / start up things happen. Mistakes get made, too much money gets spent on the wrong things, people cry, some stock is sold.

2019
End of Summer 2019
End of Summer 2019

Todd & Tans meet at The Little Big Markets Papamoa.

APR 2019
APR 2019

Todd & Tans start comparing notes about their businesses.

The Rest of 2019
The Rest of 2019

Todd & Tans share all the usual small biz stuff. A few less mistakes get made, more money gets spent on stock, the tears are a little less frequent or at least shared, a shit tonne more products get sold.

2020
Mar 2020
Mar 2020

LOCKDOWN

Jul 2020
Jul 2020

The first collab idea is born and quickly dies after Todd & Tans realise they aren't rich enough to take on the tech industry!

Sept 2020
Sept 2020
Noxen moves in! Me & the Brave and Noxen are distributed together from Tan's garage.
Oct 2020
Oct 2020
Todd & Tans launch second collab idea and it actually takes off! The first shipment of 100% Turkish cotton towels sells out.
Nov 2020
Nov 2020
Me & the Brave relaunches with a brand new look, positioning and purpose!
2021
Jan 2021
Jan 2021
Talks about a merger start getting more serious (like including the accountant!)
Feb 2021
Feb 2021

Noxen and Me & the Brave officially announce their relationship by attending The Little Big Markets together on one site!

March 2021
March 2021
Noxen and Me & the Brave out grow Tan's garage and take over 2 storage units on the same day as a Tsunami threatens to wash away Papamoa!
April 2021
April 2021
One afternoon Todd comes up with 'Five Percent Brands' so Tans builds a brand new website in a week.
The Rest of Time
The Rest of Time

All the people across the land buy, love and adore all the products created by Five Percent Brands so that Five Percent Brands can donate 5% of their profits to amazing causes and everyone can live happily ever after.

SO WHAT'S THIS 5% THING ALL ABOUT?

  • We want to create positive and impactful change 5% at a time
  • Sounds like a fancy marketing line but it’s the foundation of our business
  • We don’t just create awesome brands and products
  • We use 5% of our sales revenue to turn you into a superhero

You see every single month we donate 5% of our sales revenue to causes like the Women’s Refuge ‘Gift a Safe Night’ programme, The Mental Health Foundation, Lifeline, The Child Cancer Foundation, I am Hope and many others.

so yeah, you HELP US CREATE CHANGE!