Why unexpected and not wonderful we hear you say?
Well if there's anything we've learnt over the past 12 months it's that the most life changing moments are unexpected.
The easiest way to tell this tale is with a good ole' fashioned timeline.
So sit back, relax and take a trip down memory lane with us as we try and elegantly detail the whirlwind the past two-ish years have been.
Todd launches Noxen online with a small run of 420 towels
Tans launches Me & the Brave online to a database of 54 people
All the usual small biz / start up things happen. Mistakes get made, too much money gets spent on the wrong things, people cry, some stock is sold.
Here's a yarn for ya
And just like all fairy tales something wonderful happened
Todd & Tans meet at The Little Big Markets Papamoa.
Todd & Tans start comparing notes about their businesses.
Todd & Tans share all the usual small biz stuff. A few less mistakes get made, more money gets spent on stock, the tears are a little less frequent or at least shared, a shit tonne more products get sold.
The first collab idea is born and quickly dies after Todd & Tans realise they aren't rich enough to take on the tech industry!
Todd & Tans launch second collab idea and it actually takes off! The first shipment of 100% Turkish cotton towels sells out.
Noxen relaunches with a brand new website
Me & the Brave relaunches with a brand new look, positioning and purpose!
Talks about a merger start getting more serious (like including the accountant!)
Noxen moves in! Me & the Brave and Noxen are distributed together from Tan's garage
Todd starts casually dropping hints of a merger
Noxen and Me & the Brave officially announce their relationship by attending The Little Big Markets together!
Noxen and Me & the Brave out grow Tan's garage and take over 2 storage units on the same day as a Tsunami threatens to wash away Papamoa!
All the people across the land buy, love and adore all the products created by Five Percent Brands so that Five Percent Brands can donate 5% of their profits to amazing causes and everyone can live happily ever after.
One afternoon Todd comes up with 'Five Percent Brands' so Tans builds a brand new website in a week.